Short-term rentals, also known as temporary or short-duration leases, have gained prominence in the Colombian real estate market. Platforms like Airbnb and Booking have driven this model, especially in tourist cities such as Medellín, Cartagena, and Bogotá. Today, not only international travelers choose this type of accommodation: remote workers, digital nomads, and Colombians seeking flexibility in their stay also do.

The rise of short-term rentals responds to the demand for well-located, furnished spaces with included services, which generates higher profitability for property owners compared to traditional rentals. While long-term leases usually have annual returns between 5% and 7%, short-term rentals can exceed 10% or 12%, depending on occupancy and management.

However, this model also poses challenges. The first is regulation: in several cities, rules have begun to be discussed to balance supply and protect both property owners and residential communities. The second is professional management, as digital marketing strategies, cleaning, maintenance, and customer service are required to ensure a positive experience.

In conclusion, short-term rentals are now one of the most dynamic options in Colombia's real estate sector. With proper planning, they can become a profitable and sustainable alternative for both investors and temporary tenants.